FOHTA Students Create PSAs to Stop Childhood Obesity

FOHTA students worked with ad agency Victors & Spoils to create a PSA for A Partnership for a Healthier America’s Fruits N Veggies campaign “FNV” to get kids to eat more fruits and veggies. The object was to make fruits and veggies cool using the same marketing tactics big popular brands use. Victors & Spoils engaged the kids of FOHTA since who better to tell us what they want to see in ads than kids themselves? The kids got a behind the scenes look at working in advertising and wrote, directed and starred in their own PSA’s, one of which ended up airing on local television!

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