Making of #TeamFNV PSA created by FOHTA students
Go behind the scenes with FOHTA students as they make a PSA for FNV – the newest brand in town.
Go behind the scenes with FOHTA students as they make a PSA for FNV – the newest brand in town. In order to get kids to eat more fruits and veggies, we needed to make fruits and veggies cool. So, we decided to use the same marketing tactics big popular brands use. Enter FNV, the brand made up of every fruit and vegetable in the world. And since we want kids to eat more fruits and veggies, who better to tell us what they want to see in ads than kids themselves? So, we enlisted the help of kids attending the Summer of Innovation Camp put on by From One Hand to AnOTHER, founded by Pharrell Williams, to see what they wanted to see in ads and created a campaign with their input.